Spearheaded end-to-end product development, marketing, and sales initiatives since 2012, steering brand
evolution through impactful visuals, project leadership, and elevating the return customer rate from 35% to 70%
within 8 months.
 

Owned and operated two brick-and-mortar retail locations for Canard Labs, solidifying a physical presence and
complementing online strategies. Orchestrated a successful artisanal soap and personal care company, achieving
annual sales of $368k and fostering a 17% year-over-year growth. Integrated digital marketing strategies, including
PPC ad management, resulting in a dynamic online presence.
 

Amplified brand visibility by generating 1.5K+ email subscribers and amassing 28k+ Instagram followers. Executed
effective email campaigns through Klaviyo and crafted compelling social media content, fostering a robust online
community.
 

Managed varied team sizes ranging from 5 to 43 members, overseeing end-to-end Payroll and Accounts Receivable/Accounts Payable processes. Implemented efficient financial transactions and compensation calculations, contributing to a 20% reduction in late payments and optimizing cash flow management.
 

Spearheaded a user-centric approach by enhancing user engagement by 25% in 5 months. Implemented UX
redesign, optimized flows, and created comprehensive wireframes, resulting in a significantly improved user
experience within 6 months.
 

Innovated A/B campaigns, designing, testing, and monitoring strategies that led to a 63% increase in click-through
rates. Applied insights from PPC ad management to create compelling and effective campaigns across multiple
platforms.